Brand means not the made-up struggles! Not the make-up PRs! It’s what was/is the original contribution in the field of STEM, Arts, OR Literature! It’s the inventive steps that brought the change. And then, a journey from the invention to the innovation, yes, from invention to innovation, the most important aspect (albeit invention > innovation). And where in this quest, neither the size of your nation, nor its economic status really matter!
Take this example. NOKIA, a small Finnish country, yet, the brand dominated the World for decades, until the Touchscreen FOMO action they miscalculated!
Japan, again, a small nation, Yet, -> TOYOTA, NINTENDO, FUJI etc. originated from there. Now, were they started as Social Media Entrepreneurs? Nope! Were they started as Critics Launderers, Activists’, YouTubers & Instagram Baloney? Nope! And that’s the reason why and how they were able to build the foundation of great brands + inventions + innovations from SCRATCH!