This started almost a couple of decades back, when the only return IT industry thought was in terms of currency conversion + outsourcing + offshore + support; rather, in terms of application development + designing.
This led to the carnage of the true academia, as the only thing anyone was expected to stand outside embassies and crack the Visa code, wherein, such thoughts then infiltrated in the academia as well! Worth? Travesty is, people are proud of this!