There are certain positions which shouldn’t be delegated to almost Anyone. Simple!
For example, you can’t be a Scientist if you’ve not invented anything so far! A Critic, if you’ve not written anything original (minus taking help of ghost writers which to me is an illegal state of affair). Similarly, one such position is who Administer daily affairs of such Music/Media Organizations like MTV-> what to be produced, not to be produced, who to be inducted or ousted, especially when it comes to Music (both non-vernacular and vernacular).
Long back in one of my previous blogs, I elucidated why decline of the likes of MTV, V etc., was already started somewhere in the Year 2003-2004.
Because what I believe, it requires 15-20 years to change the anatomy of anything! Whilst in this whole process of change, the Good Part of anything will always be sidelined. And wait until you witness the same thing, sooner than expected, that is anticipated to happen with the INTERNET as well, and what I have already predicted in one of my previous blogs. Because in this last 20 years, most of what the Internet Produced -> from YouTubers to Podcasters to Influencers to Instagrammers to Pseudo Journalists to Critics to Twitter/X Veterans to Vile Stand-Up Comedians; who were NOT supposed to be inducted into the Mainstream, YET, were broadcasted; resting the foundation & legacy of the Irreversible Downfall of Internet!
Now coming back to the captioned subject! What happened to MTV? VH1? V? Or myriad such Music Channels that came and left, or declined, or lost their souls? Did the Administrators even understand the Music? And further, Music being replaced with mostly Crass Live-Reality shows! SORRY! Those serials were not supposed to be Aired on the Music Channels, YET, been inducted. Just alike these YouTubers, Instagrammers, Twitter/X Veterans, Pseudo Journalists, Copy-Paste Critics were NOT supposed to be Aired on the Mainstream, YET, been introduced and careers established, laying the foundation of the Downfall of the Internet in the next few years, which is bound to happen! Just Wait!
No idea, for couple of decades, who has been running the Media!
This can’t be Explained, but, only Experienced! That feel good/bad factor! ☹
© Pranav Chaturvedi 2025