In the last twenty years, the scheme, ‘data for revenue’ & ‘payback to users via clicks’ decimated the Internet. Social media platforms, where most of its users’ won’t even get the copyright of 1% of their own data posted, became source of information, the information again restricted to restricted thoughts. The fake it until you make it became the mantra on Internet. And then came the forbes under 10, 20, 30, to buttress it. Likes of Linkedin became CVs, rather perceptible non-obvious, non-repetitive, original meticulously crafted work/study. Twitter’s blue tick